Brunette Games Founder Lisa Brunette recently co-authored an article with popular industry analyst Om Tandon of UX Reviewer on the subject of why and how narrative fuels the rise of many blockbuster casual mobile games. "Power of storytelling in blockbuster casual games" is part of a series in which Om takes a deep dive into what makes top tier games in this space tick. In part 1, Om looked at how to crack the match-3 code, part 2 featured an interview with the Playrix team behind the Gardenscapes and Homescapes phenomenon, and here in part 3, Om interviews Lisa.

You can read the full article at GameRefinery, but here's an excerpt:

It's like the old saying goes: Trying to design a major hit game is like trying to capture lightning in a bottle. If there were one sure formula, everyone would have a hit, right? While many ingredients make a game popular with players - from a well-designed match-3 puzzle to the right blend of customization and progression pacing in the decorating element - it's our opinion at Brunette Games that a quality story is key.

With so many match-3 games on the market, and so many decorating games as well, story could be one of the key distinguishing factors you have at your disposal.