We're excited to share a new piece from team member Sara Hardin, recently featured on ironSource LevelUp! In her article, Who Goes There? The Importance of Writing Distinct Character Voices, Sara explains why distinct character voices are a must for telling an engaging story:

The importance of creating an appealing experience where all storytelling elements work in harmony cannot be overstated, and character voice is a huge — and often overlooked — piece of the puzzle.

Read the full article on ironSource's Medium page.